Private · By Invitation Only
Prepared exclusively for
Jennifer DiPonzio
90-Day Business Buildout & Revenue Launch
A personal message for you
What I heard from you
You built something real.
Now let's build the business around it.
Now let's build the business around it.
Jennifer, you didn't just have an idea — you stayed up until 2am teaching yourself to code, built the app, secured the domain, got NDAs signed, and started beta testing. You did the hardest part alone. What you need now isn't more building. It's the strategy, the structure, and the ecosystem that turns what you've already created into a real, scalable business. Here is what I heard.
The app exists — the business model doesn't yet
You built a tool estheticians genuinely need, but the revenue architecture around it — subscriptions, licensing to schools, brand sponsorships, mentorship — hasn't been structured yet. That's the gap we close.
You see multiple revenue paths but don't know which to build first
School licensing deals. Monthly subscriptions. Mentorship programs. ProCell rep integration. Brand sponsorships. Every one of these is real — but without a sequenced strategy, you're stuck at the starting line.
There's no user journey from discovery to paying customer
Right now you have an app and a vision, but no defined path to take a student, a licensed esthetician, or a school from first touch to subscription to upsell. That funnel needs to be built — and it's what makes everything else work.
"I've gotten to the point where I'm like — now what?"
Your exact words. You've outbuilt your own roadmap. You need a strategist who understands apps, subscriptions, licensing, and digital ecosystems — so every next step is intentional, not guesswork.
3
Distinct Revenue Streams to Build
90
Days to Revenue Launch
1
Strategist. Full Access.
Your vision for the business
Here is what this looks like
in 12 months.
in 12 months.
"You have an app that estheticians across the country are paying to use — licensed into schools, sponsored by brands, and supported by a mentorship program that runs without you being in the treatment room."
You already told me this is what you want — the freedom to not be tied to a treatment table, the ability to travel with your husband, the ability to scale beyond your own hands. This is what 12 months looks like when we build it right.
1
Months 1–3: Business Model & First Revenue
Subscription model live, first paying users onboarded, school licensing pitch deck built, mentorship offer launched, user journey automated end-to-end
2
Months 3–6: School Licensing & Brand Deals
First licensing agreement signed with an aesthetics school, brand sponsorship conversations started with ProCell, Circadia, or Glymed, group mentorship program running
3
Months 6–9: Scale & Compounding Revenue
Multiple schools licensed, recurring subscription revenue stable, mentorship at capacity, automation handling onboarding and nurture — you're working by choice, not necessity
4
Months 9–12: National Presence & Exit Options
App recognized nationally in the aesthetics industry, licensing revenue growing, business operating as an asset — with options to expand, partner, or eventually sell on your terms
The 90-Day Roadmap
Six phases. One complete
business ecosystem.
business ecosystem.
Every phase builds on the last. Nothing is built out of order. Nothing is left to chance.
Phase 01
Wk 1–2
Business Foundation & Market Positioning
Clarify revenue model, identify scalable business structure, define audience psychology, competitive differentiation, and unique positioning. Build an ecosystem — not a single product.
Phase 02
Wk 2–3
Customer Journey & Revenue Ecosystem
Build the entire path from stranger to customer — awareness, nurture, conversion, retention, expansion. Offer ladder strategy, pricing, payment plans, subscription models, and revenue projections.
Phase 03
Wk 3–5
Brand Development & Digital Presence
Messaging framework, brand story, website strategy, sitemap, user experience, copy strategy, conversion architecture, sales funnel planning, and lead magnet strategy.
Phase 04
Wk 5–7
Technology & Infrastructure
Right technology stack recommendations — CRM, email, SMS, community, course hosting, memberships, payment processing, scheduling, analytics. Backend systems, client onboarding, and automation planning.
Phase 05
Wk 7–9
Marketing & Growth Strategy
Content strategy, social media plan, authority positioning, community growth, strategic partnerships, referral opportunities, lead generation systems, and conversion pathways.
Phase 06
Wk 9–12
Revenue Launch Strategy
Full launch roadmap, timeline, content plan, offer positioning, sales process, follow-up systems, conversion optimization, and your complete 12-month growth and scaling plan.
Strategic Business Advisory
What you're really buying is
access to my decision-making.
access to my decision-making.
This is not a course. This is not a template. This is direct access to a strategist who has seen what works — and what doesn't — so you never have to guess. These are the kinds of decisions we make together, in real time.
—
Which offer should I launch first?
We assess demand, your bandwidth, and your market — and I tell you exactly what to lead with and why
—
Should I build a course or a community?
Two very different business models. One is right for your goals. We identify which one — and build accordingly
—
How should I price this?
Pricing is positioning. We price to reflect your authority — not to compete at the bottom
—
Should I license or sell direct?
Depends on your goals, your audience, and your capacity. We map both paths and choose strategically
—
What platform should I use?
There are dozens. I know which ones actually work for your model — and which ones create expensive complexity
—
What should I build next?
At every stage, we prioritize the highest-leverage move — so you are always building toward revenue, not away from it
—
How do I validate demand before I build?
We test before we invest — so you only build what the market is already asking for
Everything included
The complete value stack.
Every element of this engagement is designed to eliminate the need to hire separately for strategy, brand, tech, marketing, copy, or systems.
12 Private Strategy Sessions
Weekly 1:1 consulting calls — business reviews, planning, problem solving, and execution guidance across all 90 days
Between-Call Direct Access
Questions, strategic decisions, tech recommendations, offer development, and launch support — never waiting
Complete Business Model Development
Revenue model, business structure, expansion opportunities, and scalable offer architecture designed for your goals
Full Customer Journey Architecture
Every step from awareness to long-term retention mapped, sequenced, and ready to implement
Brand Strategy & Messaging Framework
Brand story, core messaging pillars, voice, website strategy, and conversion architecture
Technology Stack Consulting
The right tools for your model — CRM, email, SMS, community, courses, memberships, payments, analytics
Automation Infrastructure Planning
Lead capture, nurture sequences, onboarding, retention, and sales automation — built to run without you
Revenue Launch Strategy
Full launch roadmap, timeline, content plan, sales process, and 12-month scaling strategy
AI-Accelerated Implementation
We leverage ChatGPT, Claude, and modern AI tools throughout — cutting implementation time dramatically
Frameworks, Prompts & Guides
Every framework, template, and implementation guide you need — so you're never building from a blank page
Combined Strategic Value
vs. hiring a strategist + brand consultant + tech consultant + marketing consultant separately
$50,000+
Why this works
At $15,000, you're not buying tasks.
You're buying speed, clarity, and certainty.
You're buying speed, clarity, and certainty.
You eliminate expensive mistakes
Wrong software. Wrong offers. Wrong platforms. Wrong hires. Each mistake costs months and thousands. We skip all of it.
You compress 2 years into 90 days
Most founders spend 12–24 months figuring out what we build together in the first 30 days. Time is money — and momentum is everything.
You leverage AI to build faster
We use modern AI tools throughout the entire build — cutting implementation time, reducing costs, and eliminating complexity.
One strategist. Zero coordination tax.
No managing seven contractors. No conflicting advice. No one billing hourly to pass the buck. One relationship. Full clarity.
The Investment
Choose how you'd like
to move forward.
to move forward.
Three options. All give you full access to the same 90-day engagement, the same strategy sessions, and the same direct support. Pay in full via Zelle and net the cleanest price. Pay by credit card and Stripe's processing fee is built in. Choose the payment plan and that fee is factored in per installment — no surprises.
Included with pay-in-full options
VIP Strategy Day — a $2,500 value
A full day together — in person — where we build, strategize, map your business ecosystem, and make real decisions together. Private conference room, lunch included. This is where momentum begins.
1
Full Day
Pay in full · Recommended
Zelle
Instant transfer · Zero processing fees
$15,000
One payment · Everything included
- Full 90-Day Engagement
- 12 Private Strategy Sessions
- Between-Call Direct Access
- All Frameworks & Guides
- ✦ VIP Strategy Day included
Payment link sent after agreement is signed
Pay in full · Card
Credit Card
All major cards accepted · 4% processing fee
$15,465
One payment · Stripe processing fee included
- Full 90-Day Engagement
- 12 Private Strategy Sessions
- Between-Call Direct Access
- All Frameworks & Guides
- ✦ VIP Strategy Day included
Payment link sent after agreement is signed
Payment Plan
3 Installments
3 monthly payments via credit card · Stripe fee included
$5,150
× 3 monthly payments · Total $15,450
- Full 90-Day Engagement
- 12 Private Strategy Sessions
- Between-Call Direct Access
- All Frameworks & Guides
- VIP Strategy Day not included
Payment link sent after agreement is signed
The goal is not simply to build a business.
The goal is to build the right business, faster.
The goal is to build the right business, faster.
Jennifer, I am honored to present this to you. Every piece of this engagement was built with your situation in mind. I have seen founders spend years building in the wrong direction. This is your shortcut to building something that lasts — and something that works. I look forward to doing this with you.
Payment options are presented above. Your preferred payment link will be sent once the agreement is signed.